Helvetica Type Specimen Booklet

Class: Typography II • Spring 2021

Objective: Design an eight or twelve page, full-color brochure. Research the history of a typeface and write a 300 word essay describing historical classification and technical/conceptual developments. Indicate earmarks (letters or parts of letters which help to identify the typeface). Find examples of historical usage and current examples as well.

Deliverables:

  • One 12-page, full-color booklet, including a cohesive cover set (front/back), type history, character sets for each font style, earmarks, historical and current examples, and a colophon

Description: Design a type dominant booklet to provide the history and information of the Helvetica font. The booklet includes highlighting the earmarks for identification of the font, and examples of current and historical usage.